Email Outreach lets you pitch journalists from your own inbox, without leaving JournoFinder.
Watch the walkthrough below, or follow the 3 steps under it.
Get set up in 3 steps
1. Connect your mailbox
In the sidebar, under Outreach, click Campaigns. Go to the Email Accounts tab and click Connect account, then sign in to Gmail or Outlook.
Full steps: Connect a Gmail or Outlook mailbox
2. Create a campaign from a media list
On the Campaigns tab, click New campaign. Find your media list and click Add. The bar at the bottom shows how many journalists will get your email.
Full steps: Add journalists and contacts to a campaign
3. Write your pitch, test it and launch
Write your subject and pitch. Type @ and choose First Name to greet each journalist by name. Add a follow-up, click Send test to see it in your own inbox, then click Launch campaign.
Three ways to run a campaign
Yourself, with the 3 steps above.
With our AI Agent, by asking it to set up the campaign for you.
From Claude or ChatGPT, through our MCP. You approve the campaign before anything sends. See Send email campaigns from Claude or ChatGPT.
Why use Email Outreach in JournoFinder?
We spent months building Email Outreach, and most of what's in it came straight from your feedback on what the perfect outreach tool would do.
We know it's a big step to trust a new tool with your inbox. So we've built in everything we could to protect your sending reputation, and to take the admin off your plate from setup to follow-ups.
Safe for your inbox and your reputation
Google CASA approved. Our Gmail connection has passed Google's independent security assessment.
Sends from your own address. Journalists see your real name and reply to you, and your sender reputation stays yours.
Protects your mailbox. You set your own daily limits and delays between emails. If bounces start to rise, sending pauses itself.
Checks every address. Each email address is re-verified before it sends.
Less admin on every campaign
Connect any email provider. Gmail and Outlook connect in a couple of clicks. Other providers connect with IMAP and SMTP.
Right time, every time. Pitches automatically land in each journalist's own time zone.
No double-pitching. Smart filters enable you to leave out anyone you've pitched recently or who's already in another campaign.
Personal at scale. Each journalist is greeted by name, and you can edit any single email before it sends.
Per-email tracking. Turn on open and click tracking to see whether a specific pitch has been opened, and how many times.
Replies handled for you
Instant alerts. We spot every reply and tell you the moment a journalist responds positively.
Smart follow-ups. Follow-ups stop as soon as someone answers and wait if they're out of office. Anyone who asks not to be contacted is removed for you.
One inbox for everything. Replies from every campaign and mailbox land in the Unibox, so you can answer from any mailbox without logging in and out of different accounts.
Built for teams
Multiple mailboxes. Spread a campaign across several mailboxes so bigger sends go out faster and more naturally.
Shared mailboxes. Share a mailbox with teammates so anyone can pick up a conversation.
More help
Send your first email campaign (the full walkthrough)