Add follow-up emails to your campaign so journalists who have not replied get a second or third email. Available on: all paid plans. Not included in the 7-day free trial.
A follow-up is a later email in a campaign that sends if the person has not replied. A campaign is an email and its follow-ups sent to a set of people. A campaign can hold 5 emails in total: the first email and up to 4 follow-ups.
Add a follow-up
Open a draft campaign and go to the Compose step.
Under your first email, click Add follow-up. A new email opens with the heading “Follow-up 1 · sends 1 day after the previous email”.
Optional: click 1 day and choose from 1 day to 7 days.
Leave the subject empty. The follow-up then sends as a reply in the same thread as the previous email.
Write the follow-up in the box under the subject. It saves automatically.
Optional: click Add follow-up again to add the next one.
After 4 follow-ups, Add follow-up no longer shows.
If you enter a subject in a follow-up, you see this note:
“Note: Adding a subject will send this as a new email, not a reply in the same thread.”
When a follow-up sends
The sending window is the days and hours campaign emails are allowed to send. We count follow-up days as calendar days, in the time zone the sending window uses. By default, that is each journalist's local time. A follow-up sends when the sending window opens on that day.
For example, with Business hours (Monday to Friday, 9:00 am to 5:00 pm):
A first email sends on Tuesday at 4:30 pm. A 1-day follow-up sends on Wednesday soon after 9:00 am.
A first email sends on Wednesday. A 3-day follow-up lands on Saturday, so it sends on Monday soon after 9:00 am.
How JournoFinder decides when each email sends explains the timing in full.
What stops follow-ups
Follow-ups to a person stop when:
They reply to the campaign. Their follow-ups in this campaign stop. Other campaigns keep sending to them.
An email to them bounces. Their follow-ups stop in all your campaigns.
They mark your email as spam. Their follow-ups stop in all your campaigns.
An automatic out-of-office reply does not stop follow-ups. What happens when a journalist replies explains out-of-office replies.
Delete a follow-up
You can only delete the last follow-up. To remove an earlier one, delete the follow-ups after it first.
On the Compose step, go to the last follow-up.
Click the bin icon on the right of its “Follow-up” heading.
In the “Delete Follow-Up” window, click Delete.
Warning: A deleted follow-up cannot be brought back. Its text is gone.
The bin icon on earlier follow-ups is greyed out. Hovering over it shows “Can only delete the last follow-up”.
Limits
5 emails in total per campaign: the first email and 4 follow-ups.
Each follow-up sends 1 to 7 days after the previous email.
Every follow-up must have text. If one is empty, the campaign does not launch and you see a message such as “Follow-up 2 has no content. Write it before launching.” Write the follow-up, or delete it.
To add a follow-up after launch, see Edit a campaign after it has launched.