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Introducing the new search
Introducing the new search
Veronica Fletcher avatar
Written by Veronica Fletcher
Updated over 3 weeks ago

The new search function is currently in beta and while we’ve done thorough testing, if you come across a bug, please let us know and we will investigate.

The original search will still be live, so you will be able to use both.

Why have we made a new search?

We’re fully committed to improving our customer experience, and as part of this, we’ve been working hard on improving the search experience.

The new search has:

More advanced filtering

We’ve added filters for domain, domain authority, and language. We’ve also improved the old location filter.

Learn more in the filters section below.

Instant results

With the old search, you had to wait for the results to load before you could view the articles.

With the new search, results appear instantly and you can easily tweak your query using filters or by modifying your search terms.

More results

The old search was limited to a maximum of 200 results. This limit has been removed with our new search and replaced with infinite scroll.

Filters explained

Domain: This allows you to limit the results to a particular domain, such as Forbes or Business Insider. Simply type the name of the outlet you want to filter on in the box and select the domain.

Language: The default language is English. If you wish to search for articles in another language, you can amend this filter. You will need to type your search query in the language you have selected.

Location (new and improved): The new location filter is based on the readership of the outlet. When an outlet has more than 20% of its readers in a particular country, its content appears in that country's filter results.

As an example, 41% of the Daily Mail’s readers are in the US, and 36% are in the UK. This means domains from the Daily Mail will show up under both the UK and USA location filters.

Domain authority: This allows you to filter on domains with DA 40+, 60+, or 80+.

Time period: This allows you to filter on time periods including 1 year, 6 months, and 3 months.

Grouping: By default, the results show each individual article, but you can also choose to group the articles up by journalist.

Guidance on how to search

The new search is designed to be more intuitive, and with the faster results it’s much easier to play around with different search terms until you find the best option.

Here are some example searches.

Articles you want to surface: I want to search for articles where people have given expert tips about skincare in the UK.

Best search to make: “skincare expert”, with the location set to “United Kingdom”.

This will return articles that mention both ‘skincare’ and ‘expert’ in the title or description.

Adding extra words like 'skincare expert warns' or 'skincare expert reveals' will still surface lots of relevant skincare articles.

However, you may also see unrelated 'expert warns' articles that aren't about skincare, like the homeowner one in the search below.

This is because each word in your query has the same weighting, so “expert warns” is determined as relevant as “skincare expert”.

Articles you want to surface: Studies done in the auto industry in the USA.

Example searches to make: “car study”, "cities ranked drivers", “states worst drivers”, or “expensive states car ownership”, with location set to ‘United States’.

This is an example of the upside down triangle approach. First, make a broad search such as ‘car study’ or ‘driver study’ to give you an idea of some recent studies that have been covered.

Then, narrow your focus with more headline-specific searches (e.g. "expensive states car ownership") to help uncover as many journalists as possible.

Articles you want to surface: Studies in the auto industry in Houston, Texas.

Example searches to make: “intitle:houston worst drivers”, “intitle:houston study traffic”.

By using the "intitle" search operator, you are making sure you’re surfacing articles with the word “Houston” in the title.

The search will work without the "intitle" operator, but you'll also see outlets that aren’t specific to Houston.

Search operators

You can use the following search operators:

"Quotation marks" - Searches for an exact phrase in that specific order. For example, "digital marketing tips" finds pages with those exact words together.

intitle: - Looks for your search term in titles. For example, intitle:review finds pages that have "review" in their title.

Minus (-) - Excludes specific terms from your search. For example, python -programming would show results about the snake but not the coding language.

You can also combine these search operators.

Spelling and grammar

At the moment, any typos or spelling mistakes will not be autocorrected or recognised by the search.

If you aren’t seeing the results you expected, it’s possible you made a spelling mistake.

Grammar like apostrophes and dashes will also have an effect on the results.

For example:

If you search “Valentines day” you will only be shown results with that exact grammar configuration. You will not be shown results that use an apostrophe i.e. “Valentine’s day”.

Since most headlines use the grammatically correct 'Valentine's Day', with an apostrophe, this would be the best version for your search.

Breaking news

If you're looking to reach journalists who are covering a currently breaking news story, the original search is still the best option for this at the moment.

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