Outlet search

You can search outlets via the "Outlet Search" tab in the menu.

You will see a search box (which can be left empty!), filters, and two different search type options.

The available filters are:

The different search types are:

Now lets go through examples of the different ways you can search.

You can search for different types of outlets by refining the results with the available filters.

There is no need to type anything into the search box.

For example, if you wanted to search for radio stations in Boston with a DA (trust measure) of over 40, you would

1) Set the location filter to Boston

2) Set the DA filter to '40+'

3) Set the media type filter to Radio

4) Ensure the search type is set to 'keyword search'

If you want to search for a specific outlet, you can use the search box.

For example, you can type “New York Post”, with search type set to 'keyword'.

If you are searching for an outlet and it's not appearing as expected, check you spelling or formatting.

The keyword search matches exact phrases, so for some outlets such as 'TechCrunch' you will need to type is as the name appears written down.

Typing 'Tech Crunch' instead wont get you the desired results!

If you are not sure on the spelling of the outlet, you can try switching the search type to 'AI semantic search' and see if this surfaces what you are looking for.

You can also use the keyword search to search for topics.

For example, you could type 'garden', and this will return a list of outlets with the word garden either in their name or description.

You can then use the filters here to narrow down the results.

However, a better way to search for topics is to use the AI semantic search.

Let's try the same 'garden' search.

You can see we get results related to gardening, but they don't have to include the word garden - horticulture magazine would be missed using the keyword search.

You can then refine the results using the filters in the same way as you would with a keyword search.

The only difference is the location filter is not available in the AI semantic search.

If you want to include a location, type it into the search box.

For example, you could search 'real estate Chicago', to find outlets the cover real estate in Chicago.

You can select any outlets you like and add them to a media list.

Or check out the outlet profile to see more information about them including if they have a general tips email address.

The best way to search for a journalist that works at a particular outlet is via the journalist search.

For example, you can filter the search to a particular outlet (below it's filtered to Dallas Observer), and this will show you all the journalists who work at that outlet.

You can then narrow down the search, by searching 'editor' as an example, with the outlet filter still set to Dallas Observer.

This will return everyone with 'editor' in their job title who works at Dallas Observer.

You can also simply type the outlet name into the search box and select 'outlet'. For example, you could search for all journalists who have 'daily mail' listed at an outlet they work for like this:

And if you wanted to narrow it down by job title, you could type the job title and the outlet into the search box.

If you enter the URL and no outlet appears, the means we don't have the outlet in our system. In this case, you can contact us and we will update the database and add the outlet.