Writing your first, or even your 50th, Digital PR pitch can be daunting.
To make things easier - here is an exact pitch (for a data study) we actually sent out to journalists that got a really good coverage rate.
Here are the key reasons for its success:
The pitch is super tailored to its audience (Scottish outlets). In the subject line, the introduction, the key points, the quote provided, and the suggested headlines.
There's no fluff, everything is super to the point and clear.
The first sentence is a well connected hook showing why my pitch is newsworthy / why people will find it interesting. The hook was based off a news story that had made headlines recently.
We go the extra mile by including images and even suggested headlines for the journalist.
Here are the main sections:
Stand out subject line
Clear hook
1-2 sentences explaining clearly what the pitch is about
Simple methodology
Key highlights
Additional information around the key highlights
Expert comment
Additional resources
Here's a more detailed analysis:
